Marketing Coordinator

City: Toronto
Last visit: 2014-10-28
Author's ads: 1

Posted: 2014-10-28


Specializing in delivering tailored IT recruitment solutions to specific business areas, Randstad Technologies provides short-term contractors with specific skills or permanent staff to bring a refreshed focus to IT divisions. Our teams are experts in their local labor markets. They are skilled at marrying talent and business - matching talented IT professionals with the culture and business goals of Canada’s leading IT organizations.

Randstad Technologies covers virtually all IT roles, levels and platforms, including:

Application Programmer/Developer





Executive Management

Mainframe Operator


Network Analysis/Administrator

Project Administrator

Security Analysis


Technical Writer



Marketing Coordinator 280431)

Our Mississauga client, a global technology leader, is seeking a Marketing Coordinator for a 12- 36 month contract.

As the successful applicant, you will support the strategy and execution to activate these audiences:

Startup Audience:

Our goal is to drive favourability and platform adoption with Startups across Canada. The AMM and AMCs role is to help reach Startups in the communities they engage (online, startup hubs, industry forums) and drive registration into the BizSpark program. Once a member of BizSpark, the role of the AMC is to implement strategies that will drive platform usage (in particular Visual Studio & Azure The goal is to help set Canadian Startups up for success by providing the tools, resources and value proposition to enable them to achieve their goals. The AMM and AMC works closely with our Technical Evangelist (TE) team to implement programs to activate Startups in major hubs across Canada including Launch Academy (Vancouver Notman House (Montreal MaRs (Toronto) and Communitech (K/W

Key Activities:

. Start-Up Hubs: marketing, engagement, community outreach

. BizSpark demand generation campaign

. Integration with Canada National Plan

. Delivering case studies

. Analytics on Start-Up

Student Audience:

The Student audience is an important developer segment as these are the future startups, app developers, and professional developers. We have offerings specifically tailored for students (DreamSpark) to help with their needs and to help drive platform preference for the company. The AMM and AMC helps support student engagement through Imagine Cup (a global competition for students through the company's program and via depth motions with STEM post-secondary institutions directly. The AMM and AMC will need to scale efforts broadly online and offline to ensure outcomes and end actions.

Key Activities:

. Imagine Cup program coordination and marketing

. Student Partner (MSP) Program

. DreamSpark Depth & Breadth programs

Independent Developers:

The Developer AMM Lead has marketing strategies in market to reach a broad base of independent developers across Canada. The AMC role will support the AMM in different capacities as required over the course of the contract, including major campaigns, demand generation and strategic projects as defined by plans.

Key Activities:

. Supporting major campaigns (i.e.: Developer Movement)

. Supporting major initiatives (i.e.: Porting, Gaming, Web, Cloud scenarios)

Skills required:

. Strong relationship-building and collaborative skills

. Understanding of digital marketing, social media

. Strong business orchestration

. Knowledge of start-up space

. Knowledge of student space

. Experience working with technical audiences

. Results oriented

. Analytical skills

Basic Qualifications:

. Bachelor's Degree in Business Administration, Marketing or equivalent

. 1-3 years of experience in marketing and/or product management

. Experience in the entrepreneurial and startup space in Canada is an asset

. Proven ability both to lead and work collaboratively within virtual teams

. Have a blend of marketing, reporting, and analytics, combined with a tenacity for execution and delivery

. Must demonstrate excellent oral and written communications skills

. Should have the ability to thrive in a fast-paced, dynamic environment

People who are successful in this role and in this team have a passion for the customer and for technology! They are consummate cross-company collaborators, and they are driven by the challenges of change. They balance the excitement of continuous innovation with the need to deliver consistent, predictable, reliable, and repeatable experiences for our customers. They are builders, motivators, and team players extraordinaire!

For immediate consideration, don't delay, apply online today!


Marketing (Must Have)

Marketing Reporting & Analytics (Must Have)

Product Management (Must Have)

Click here to apply

About Randstad Canada

Randstad Canada is the Canadian leader for staffing, recruitment and HR Services. As the only fully integrated staffing company in the country, we understand the recruitment needs and demands of employers and job seekers across all levels and industries. Through our insightful knowledge of local markets, employment trends and global network of recruitment experts, we are shaping the Canadian world of work.

As a key player in the recruitment and staffing market, Randstad Canada provides unrivalled expertise in matching Canada’s top talent with the most sought after Canadian employers. Through our network of over 85 branches across 7 provinces, we offer fully bilingual solutions and operational excellence by meeting the unique needs of our clients and candidates across the country. We have helped employers fill more than 40,000 positions in diverse industries.

Randstad around the world

Randstad is the second largest HR services provider in the world, generating annual revenues of more than $27 billion. Randstad services more than 45 countries, with 28,000 corporate employees working from 4,300 branches, and employs over 450,000 people every day.

Industry: Recruitment and Staffing

Job Function: Administrative and Clerical